Nourish Your Nutrition Business
Do you wish you had someone by your side to show you how to get your local start up nutrition business on its feet fast?
Imagine having your new practice fully set up and systematized, so that you feel organized, prepared and ready to invite new clients to work with you? It would be so amazing, to finally have a step-by-step, repeatable system that you can rely on to successfully support your new clients to adopt the diet and lifestyle changes you recommend. Wouldn’t you feel oh so much more professional and proud of your work, if you had something ‘hold in your hand beautiful’ to give to your clients to help them retain and implement what you teach in each of your sessions? It would feel so comforting to finally have clarity about what to do in each session. And, it would be such a relief too, to spend more time serving your clients and less time trying to find them!
But right now……
You are feeling confused about where to get clients and about how to get organized to officially open your practice. You’re feeling doubt about whether you really even know enough to charge good money for your advice (after all you just graduated or you haven’t had many clients to practice on yet)! You might even secretly feel like your own health and habits aren’t where they “should” be …and you wonder “how will I be able to help my clients do ‘this’, when I can’t even help myself sometimes?”.
And part of the reason that you are not able to focus on taking care of yourself, is because you’ve been working so hard trying to figure out this business and marketing thing! You are so tired of not getting a return on the time you spend working on your business! And what’s worse is, you are even finding yourself subtlety resisting signing on new clients, because you are becoming overwhelmed with how long it takes you to prepare for client sessions, and create hand outs! You are starting to wonder if you can really make this work (there just doesn’t seem to be enough time in the day)?
Finally, you are exhausted from having to reinvent the wheel with each client and from constantly worrying about whether or not they think the service is really worth what they are paying – to the point that the self doubt it is really starting to hurt your self esteem. Sometimes, you wonder if you are even really cut out for the work anyway!
And at the end of the day, you have to start making a living doing this (like yesterday!) or you worry that you’ll have to go back to your ‘day’ job.
You have probably tried….
“Winging it”, putting your cards in health food stores and yoga studios, making posters and postcards, giving free talks, reading books about business and taking internet marketing courses…..without much success.
I was once standing in your shoes…..
I started working in the natural health field in 1998 after healing myself of mononucleosis using a combination of diet, supplementation and energy medicine – in fact, it worked so well for me that I never missed a day of work! In the process of healing myself, I discovered a passion for nutrition and began to spend my evenings and weekends in coffee shops and libraries studying everything that I could get my hands on! Naturally (pardon the pun) I quit my toxic career in the field of aesthetics, took a pay cut and gave up the tips to work in a health food store. I was deeply passionate about helping people take responsibility for their health and heal themselves from disease like the way I had.
Somewhere along the way I opened up my own natural baby and mama store and pursued studies in the field of childbirth – a passion parallel to my love of nutrition. I also began a homestudy course in nutrition from the Edison Institute of Nutrition. I graduated in 2006, but felt I was missing pieces that could only come from being in a classroom with fellow nutritionists in training and experienced teachers. So I sold what was then my dream home (the home that my daughter was born in), packed my family up and traveled from Winnipeg in south central Canada to the west coast to study at the Canadian School of Natural Nutrition in Vancouver, BC.
Yet even after graduating with honours and a second certification in nutrition, I still felt like there were gaps in my knowledge. Without clinical experience and mentorship, like you, I was on my own to figure out how to translate my intellectual knowledge in to a practical context that would support my clients to make the changes that were necessary – not only to heal, but to maintain that healing.
And even though my final mark in business was 100% and while it came easy to me in theory- what I learned about business in nutrition school did not translate into money or clients in the real world.
From my past experience marketing in the alternative birth field, I knew that natural nutrition would have some of the very same obstacles, and I didn’t want to waste time making the same unproductive mistakes or spinning my wheels doing the same thing and expecting different results.
Essentially, I was lost because, number one I didn’t want to have to sell or to convince people to keep coming back for more sessions, yet I knew that in most cases more than one session would be needed to get results. And that many more sessions than that would be required to learn and implement all the essential lifestyle changes in a complete way – leaving no stone unturned on their healing path.
When I began to write down all the things that I knew my clients needed to do and the changes they needed to make to get the same kind of results that I got through diet and lifestyle, I felt again at a loss because the only practitioner model I had heard of people using was the ‘1 off’ sessions model.
And yet it didn’t seem like the right fit for nutrition consulting or health coaching.
How would I be able to help people ‘go all the way’ when the human condition is to simply stop when things get difficult?
Even though I knew how I would need to work with people to help them make permanent change, I just couldn’t imagine people spending the kind of money they would need to, to spend THAT much time with me. So I simply didn’t have the guts to set up my practice and just do it my own way.
I was still looking for the proof that it was even possible!
So I turned my focus to marketing. I began searching around on the internet to see what other successful nutritionists were doing and discovered that many of those people were in fact using a package model!
I found people who were doing what I wanted to be doing and learned from their experience how to set up my business, not only so that it better served my clients, but so that I could predict a generous revenue as well. I immersed myself in studying business systems, practicing copywriting and invested tens of thousands of dollars to learn how to market effectively .
As a nutritionist, I went from charging $70 a session and wondering where my next client was going to come from – to charging $4000 per client for 6 month coaching packages… and knowing exactly how to get new clients to keep my programs full.
The first year that I fully embraced the package model, I made $48,000 working part time from home with kids in tow, seeing clients 2 days a week (only 3 weeks a month!).
The reason why I created this program…..
I had so much fun learning and doing the work of creating my package based business, that I eventually certified as a business coach so that I could help you do what I did -without burning yourself out having to reinvent the wheel and start your programs from scratch.
It is because I want to show you how you can do this too and help you get set up for success from the start! I want you to get the best results possible for your clients, while building a financially and energetically regenerative business that nourishes your soul- because your work should give back to you, as much as you give to it!
This program covers…..
√ Systems: How to set up your nutrition practice (you get done-for-you forms, contracts checklists, a signature system, packages and suggested pricing so that you don’t have to start your practice from scratch)
√ Mindset: How to get your subconscious mind on board for sales and charging package prices (so that you don’t feel guilty about charging more money than your colleagues and getting paid generously by your clients)
√ Marketing: How to market effectively and mindfully (so that you don’t feel like you are ‘bugging’ people)
√ Coaching: How to coach your client to breakthroughs when they are not making progress and how to best set them up for lasting success (we’ll put your biggest fears to rest, like wondering ‘what if they invest a ton of time and energy your program but don’t get the results they expected’)
√ Mentoring: You are going to work with 3 beta clients to get competent with my systems. You will feel so much more prepared to get that first high paying client with experience behind you – and clarity in front of you. You’ll never wonder what should I do next with my client?!.
*You’ll have my support through any concerns that come up, or in any areas that feel outside of your realm of knowledge for the duration of the program.
Your Nourished Nutrition Business Includes….
√ 2 ‘ish’ Months of LIVE, up close and group training. You’ll meet with me for 6, 3 hour trainings (tea and healthy snacks provided)!
√ 3 Group Retreat Days (a delicious lunch will be provided all 3 days!).
√ Private Facebook group where you can ask me questions as they come up for you and stay connected with the group (and with those who come after and follow in your footsteps)!
√ Weekly home work assignments to keep you on track to having your practice set up and ready to rock!
√ DFY client binder and packages that you can brand as your own (and further develop to reflect the needs of your niche)
√ Licence to use all copyrighted material without ongoing fees.
PLUS YOU GET THESE BONUSES!
- The minute you register, you get access to 20+ video demos that explain in layman terms many of the topics that you will be teaching your clients inside of the done for you signature system that I have provided for you. VALUE $497 (you get instant access when you register!)
- 6 Mindful Marketing Teleseminar Trainings VALUE $997 (these will be released week by week once the training begins)
- DFY (done for you) marketing copy and salespages VALUE $1497
Total Value of additional BONUSES: $2991
And you also get opportunities to win private coaching (just you and me baby!) when you accomplish one or more of the following within 6 months from the start date!
- Complete all your homework (including feedback forms) you get 1 private 30 min follow up session (proof required)
- Make your $ back before the program is completed, you get 2 private 30 minute follow up sessions (proof required)
- When you enrol 2 paying clients in a $2000 or more package, you will receive 3 private 30 minute follow up sessions (proof required)
- Book 6 private packages at $2000 or more, get a private 2 hour strategy session with me (proof required).
- Book 12 private packages at $2000 or more, get a private 5 hour VIP retreat day (proof required).
Here is how it works….
We will come together to learn in a small intimate group of no more than 12 participants. These LIVE, up close and personal classes will take place in my home and run on Wednesday evenings from 6-9pm and Saturdays from 10-4.
You can do this!!
√ Unlike a ‘do-it-yourself ‘correspondence course or e-course, you will have plenty of support, accountability and connection as you learn and implement
√ You’ll get ‘to accomplish’ lists to keep you on track with your learning!
√ To help you start getting a quick return on your investment, I have created scripts, templates, systems, e-mail sequences and hand outs for your clients that you can customize to match your brand and attract your niche, so that you can start serving your current and new clients right away (no getting dragged down with details and minutia)!
√ What you learn will nourish you, and help you make changes in your own diet and lifestyle, so that you finally feel like you really are walking the talk!
Who this is for….
√ You are willing to pick a niche (no you don’t have to get married, just ‘go steady’ for a while to try it on for size and practice marketing)!
√ You don’t want to start from scratch (you want something you can build on)
√ You want to create a practice built around packages (not 1 off sessions)
√ You are someone who can take an idea, make it your own and run with it (you don’t need a hand hold)
√ You can go with the flow, you are flexible and you have a preference for my casual and intuitive teaching style.
√ You are willing to try new things, even if they are scary!
Who this is not for….
√ You are looking for a deeply therapeutic DFY (done for you) package (this rather is foundational- it includes universal diet and lifestyle changes that underlie all therapeutic health programs)
√ You need a lot of 1 on 1 attention (you prefer a private hand hold)
√ You are a whiner, complainer or blamer. Your tendency is to look for what is wrong with things, to criticise and feel you could do it better yourself (by all means then GO do that!)
√ If your schedule is tight, you are impatient, you need class to finish on time and you don’t like things to change (as need be) to the benefit of the group process, then this is not for you (I will be really feeling into what is needed here and will take the time to stop and work with what is present for the group).
√ You are looking for advanced internet marketing strategy/social media training/and technical support with the development of your website and online systems (this is not THAT although my guy will set up your website platform for $275 if you don’t already have a website).
√ You refuse to learn (and practice) sales until it becomes easy, natural and an enjoyable process for you (let me tell you right now that if you won’t learn to do this, you are way less likely to make your money back anytime soon – just keepin’ it real).